30% off Apex Build only in July (copy)
Don’t Miss Out: Final Days of Our Exclusive Apex Build Offer!
We want as many of you as possible to try our Apex Build series before our offer ends on July 31st. Here’s what sets our soak off, bottle builder products apart from our competitors:
SILK - £16.50
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The Problem with HEMA-Free Builders
We’ve seen too many HEMA-free bottle builder systems that push nail technicians to use aggressive prep with low grit files for adhesion. This method damages the natural nail plate, reducing the chances of better adhesion in the future. Moreover, many HEMA-free builders are too rigid, failing to provide the flexibility needed for natural nail overlays.
The Importance of BIAB Flexibility vs. Rigidity
BIAB (Builder in a Bottle) products often claim to be all-in-one solutions, but they can lead to nail allergies, health problems, and service breakdowns. A soak-off product that’s too rigid will lift from the softer parts of the natural nail, particularly around the cuticle area. Some products use pure acrylic acid to combat lifting, but this dehydrates and thins out the nails, causing various health issues.
Scientific Data Highlights:
- Balance is Key: Studies show that nail enhancement products need a balance between rigidity and flexibility to prevent lifting and chipping (Journal of Cosmetic Science, 2019).
- Chemical Concerns: Products containing acrylic acid can improve adhesion but at the expense of nail health (International Journal of Cosmetic Science, 2021).
Why Apex Build Stands Out
Apex Build is 100% HEMA monomer and acrylic acid-free, providing the perfect balance of flexibility and rigidity. It adheres well to most nail types without requiring aggressive preparation or harsh acids.
Dont miss the Offer
Use Code AB30 for 30% Off!
Use the code AB30 to get 30% off your Apex Build order until the end of July 2024. Please note, this code is not compatible with Apex Build sets, as they already have offers. However, it can be combined with other offers such as free delivery, 10% off £100, 20% off £200, and 30% off £300.